Showing posts with label coupon. Show all posts
Showing posts with label coupon. Show all posts

10/8/12

See Facebook’s First Ad Campaign [VIDEO]









Facebook is celebrating hitting the 1 billion monthly user mark with the company’s first ad campaign.
The social network hired ad agency Wieden + Kennedy — best known for its Nike work — to create the 90-second film above. The ad compares Facebook to chairs, bridges, basketball and other vehicles that bring people together. “What we’re trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process,” Rebecca Van Dyck, Facebook’s head of consumer marketing, toldAdvertising Age. “We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion — we wanted to express that huge range of connectivity and how we interact with each other.”
In a blog post, Facebook CEO Mark Zuckerberg added, “For the first time in our history, we’ve made a brand video to express what our place is on this earth. We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives.” The ad campaign will roll out in 13 countries, including the U.S., Brazil, Mexico, Russia and Spain.


8/3/12

83 million Facebook accounts are fakes and dupes





CNN) -- If you're using a fake name on your Facebook account, maintaining a personal profile for your beloved pet or have a second profile you use just for logging in to other sites, you have one of the 83.09 million fake accounts Facebook wants to disable.
In an updated regulatory filing released Wednesday, the social media company said that 8.7 percent of its 955 million monthly active users worldwide are actually duplicate or false accounts.
"On Facebook we have a really large commitment in general to finding and disabling false accounts," Facebook's chief security officer Joe Sullivan told CNN in a recent interview. "Our entire platform is based on people using their real identities."

So what are those 83 million undesired accounts doing? They're a mixture of innocent and malicious, and Facebook has divvied them up into three categories: duplicate accounts, misclassified accounts and "undesirable" accounts.
Duplicate accounts make up 4.8% (45.8 million) of Facebook's total active member tally. According to the network's terms of service, users are not allowed to have more than one Facebook personal account or make accounts on behalf of other people. Parents creating Facebook accounts for their young kids are violating two rules, since people under 13 are not allowed to have Facebook profiles.
Misclassified accounts are personal profiles that have been made for companies, groups or pets. Those types of profiles (22.9 million) are allowed on Facebook, but they need to be created as Pages. Facebook estimates that 2.4% of its active accounts are these non-human personal accounts. These accounts can beconverted into approved pages without losing information. Pets such as Boo, the self-anointed "world's cutest dog," are typically classified as Public Figures.
The third group is the smallest -- just 1.5% of all active accounts -- but most troublesome. There are 14.3 million undesirable accounts that Facebook believes have been created specifically for purposes that violate the companies terms, like spamming.
Face it, Facebook: Sometimes you suck
"We believe the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as the United States or Australia and higher in developing markets such as Indonesia and Turkey," the company said in the filing. The tallies were based on an internal sampling of accounts done by reviewers, and Facebook says the numbers may represent the actual number.
Facebook disables any false accounts it finds, and while it wipes all the information associated with the name from public view, it doesn't delete the account from its servers "for safety and security" reasons. The disabled account goes into a sort of Facebook limbo, where the owner of the account can't get their hands on any of the content -- photos, posts, videos -- not even by requesting a copy of the data, according to Facebook.
If Facebook does shut down your account, it says you can't create a new one without permission from the company.

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