Motorola today took the wraps off the new Droid Razr, the thinnest smartphone ever made, in a move that revives what some would call an iconic brand, the Razr. Motorola's Razr, introduced in 2004, was the hottest-selling cell phone for years. It's super-thin design was the envy of industry and helped push Motorola to a top spot in the world cell phone market.
The company is hoping to strike gold once again with the brand and with the innovative thin design.
"Our mission was to create a true object of desire, incredibly thin, that delivers features without compromise," Motorola CEO Sanjay Jha said during the presentation here introducing the new Droid Razr.
(Credit: Motorola) The sleek, thin design, larger screen, and faster network capability, make the Motorola Droid Razr a much bigger leap in terms of new product design than the newly released iPhone 4S from Apple. (The iPhone 4S uses the same design as the iPhone 4 introduced more than a year ago.) While there is no question that the iPhone 4S has already become a hit--selling more than 4 million devices in its first weekend--the Motorola Droid Razr could give the device a run for its money.
In terms of specifications and design, the Motorla Droid Razr has the iPhone 4S beat in some important areas. And it could be the device for wireless subscribers who were disappointed by Apple's lack of new hardware design and network functionality in the iPhone 4S.
"Getting LTE into a 7.1mm device is most impressive," said Ross Rubin, an analyst with NPD Group.
Indeed, Motorola has managed to pack in a lot of functionality in a thinner and lighter device, while also expanding the screen size. At its thinnest point, the iPhone 4S is 9.3mm wide. By comparison, the Droid Razr is 7.1mm thick. While the iPhone 4S sports a 3.5-in Retina display with 960x640-pixel resolution, the Droid Razr has a bigger 4.3-inch display with a 960x540-pixel resolution.
The Motorola Droid Razr also weighs less than the iPhone 4S. The Droid Razr weighs in at 4.48 ounces (127 grams) compared with the iPhone 4S' 4.9 ounces (140 grams).
Both smartphones also come with 8-megapixel front-facing cameras with 1080p video recording capability.
And of course this light and thin phone also supports Verizon's 4G LTE technology, something that Apple's CEO Tim Cook said would have "forced too many design compromises" to be included in the Apple iPhone just yet.
But clearly 4G is the next generation of wireless. And now that Verizon has more than half the country covered with its new network, the feature will soon become table stakes for any new device. Unfortunately for iPhone fans, they'll have to wait until at least the next release of the device. Even the 4G-enabled version of the iPhone 4S for AT&T is not truly 4G. It supports a version of HSPA+. That said, it doesn't even support the fastest version of the HSPA+ technology.
Meanwhile, Motorola was able to overcome those design challenges. Alain Mutricy, senior vice president of product and portfolio management at Motorola, said the company is using LTE technology that is similar to what has been included in other LTE-enabled Motorola phones. The difference between the Droid Razr and the Droid Bionic, another Motorola LTE-smartphone, is simply how the components are put together. The Droid Razr uses a stainless steal frame and Kevlar casing to build a thin and lightweight device that is still strong enough to sustain day-to-day use.
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